Switch: How to Change Things When Change Is Hard
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that`s built into our b
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that`s built into our brains. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. ...
Book source - https://archive.org/download/Heath2010SwitchHowToChangeThingsWhenChangeIsHard/%255BHeath%252C%25202010%255D%2520Switch%2520-%2520How%2520to%2520Change%2520Things%2520When%2520Change%2520is%2520Hard.pdf
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